The Solopreneur: Achieving $2M Annual Revenue with Zero Employees
4 min readJun 11, 2024
Overview
This is the story of Justin, a solopreneur who makes $2 million a year with no employees, working around 40 hours a week. Justin’s journey from being fired three times by age 28 to building a successful solo business is both unique and inspiring.
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Justin’s Background
Early Career in Sales:
- Inspired by his father, Justin entered pharmaceutical sales but struggled initially.
Fired from:
- First job after 11 months for lack of diligence.
- Second job after 3 years for dishonesty about sales calls.
- Third job in medical devices after 10 months for interviewing elsewhere.
Turning Point:
- By 28, Justin felt lost but used these setbacks as learning opportunities.
- Began focusing on self-improvement through blogs, podcasts, and webinars.
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Transition to Tech World
ZocDoc (2009–2014):
- Started as an account executive and quickly advanced to reporting to the CEO.
- Contributed to ZocDoc reaching $71M in yearly revenue.
PatientPop (2015–2018):
- Became VP of Sales.
- Achievements:
- Grew business from 0𝑡𝑜50M+ in recurring revenue.
- Hired and led over 150 sales employees.
- The stress led to a panic attack in December 2018, prompting Justin to reevaluate his career path.
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Starting His Own Venture
Becoming His Own Boss:
- Began writing online to gain “attention,” paving the way for his consulting business.
- Left PatientPop after 8 months when his side hustle grew into a full advisory business.
Current Business Model:
- Runs a $2M/year boutique advisory in Hudson Valley, NY.
- Advises early-stage SMB and SaaS founders on scaling their businesses.
- Sells online courses to a large follower base.
Social Media Presence:
- Accumulated 750k+ followers from 2019 to 2023.
- Utilizes platforms such as Twitter, LinkedIn, and Instagram to engage with his audience.
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Current Business Model
Boutique Advisory Firm:
- Runs a solo advisory business in Hudson Valley, NY.
- Provides consulting services to early-stage SMB and SaaS founders on scaling their businesses.
- Generates a significant portion of his income through these high-value consulting services.
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Online Courses and Social Media Presence:
- Sells online courses to his followers, which have grown to over 750,000 across Twitter, LinkedIn, and Instagram.
- Maintains daily engagement on social media platforms to keep his audience engaged and growing.
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Key Success Factors
Work-Life Balance:
- Works only a few hours per week while generating significant revenue.
- Effectively balances his work with personal enjoyment and other aspects of his life.
Continuous Content Creation:
- Regularly posts content on Twitter and LinkedIn to maintain and grow his follower base.
- Uses social media strategically to attract potential clients and course customers.
Summary
Revenue Streams:
- High-value consulting services.
- Sales of online courses.
Follower Base:
- Over a million followers combined on social media platforms.
Work Hours:
- Works around 40 hours a week or less.
Justin’s ability to leverage his expertise, build a strong personal brand, and effectively market his services and courses through social media enables him to earn $2 million annually while maintaining a manageable work-life balance.
